Chapter 03

Packaging

Three studies in structure: a pasta line that wears its enthusiasm on its sleeve, a summer‑sale gift cube that folds out of the city, and a chocolate vault that whispers art‑deco.

03.1

Liamo Uplifting Pasta

Branding & packaging

Concept

Liamo keeps its familiar warm palette while introducing a rounded, hand‑drawn wordmark and wheat emblem that add energy and warmth. The packaging system uses soft grain texture and patterned dielines to make each box feel friendly, recognisable, and upbeat on shelf.

Liamo Farfalle box design
01 Farfalle
Liamo Penne box design
02 Penne
Liamo Spaghetti box design
03 Spaghetti
Liamo Uplifting pasta product photography
ShelfProduct photography, set 01
Liamo Uplifting pasta product photography, alternate shot
ShelfProduct photography, set 02

03.2

ABC Summer Sale Cube

Promotional packaging

Concept

ABC Summer Sale packaging translates the campaign into a compact six‑sided gift cube and companion bag, combining tropical floral cues with coral and cobalt accents. The structure is practical for display and protection, while the unfolded faces read as one clear promotional statement: style beyond the glare.

ABC Summer Sale branded shopping bag
CarrierShopping bag
ABC Summer Sale cube box side A dieline
DielineSide A
ABC Summer Sale cube box side B dieline
DielineSide B
ABC Summer Sale assembled cube, photograph 1
01 Assembled, set 1
ABC Summer Sale assembled cube, photograph 2
02 Assembled, set 2
ABC Summer Sale cube in context
03 In context

03.3

Patchi Les Delices Elegants

Branding & packaging · luxurious box & wrap

Concept

Patchi Les Delices Elegants distills luxury into a restrained system of deep emerald surfaces, subtle overlay pattern, and gold detailing. The box, wrap, and seal share one visual language that feels premium, refined, and intentionally quiet.

Patchi luxurious box dieline and flat layout
DielineOuter box
Patchi chocolate wrap and seal sticker artwork
SurfaceWrap & sticker